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Criterion

We are specialty coffee roasters.We choose beans wisely, roast them with obsession and leave them at the exact point where the coffee speaks: clean aroma, real sweetness and a cup that needs no excuses.

Every batch that enters our roastery goes through the same thing: judgement, control and consistency.Because the hardest thing is not to make an amazing coffee once.The hardest thing is to make incredible coffee every time.

Holy Passion

Origin is not marketing: it's taste

Origin is not just a pretty label: it is half the flavour.We select coffees of high quality and responsible origin, respecting the cultivation, producers and processes of each region. Traceability, freshness and raw materials that make sense.

The aim? Roasts that truly express the identity of each coffee: character, balance and clarity... without covering anything up and without burning anything.

Always fresh coffee

Immediate delivery

We roast daily and ship to any point of the Peninsula in 24/48h.Real freshness, not “catalogue freshness”.

Islands, Ceuta, Melilla or outside Spain? Write to us and we will move it.

In addition, we work with wholesale channels tailored to cafés, restaurants, hotels, offices and companies looking for a serious supplier:good coffee + good service + continuous support.

Implement it

Our coffee in your business

If your place serves coffee, your coffee is speaking for you.
The question is: are you saying “normal”... or “everything is taken care of here”?
We accompany you with a comprehensive service (really, not “I send you coffee and good luck”):
>Coffee selection according to your proposal and your client (a coffee shop is not the same as a hotel or restaurant).
>Personalised tastings to decide with judgement.
>Training for your team (so that the coffee comes out well even when there is a queue).
>Advice on equipment and accessories: what to buy, what not to buy and how to configure it for your service.

We turn our roasting expertise into your competitive advantage: a memorable cup, consistency and a proposition that gets noticed in a demanding market.

Toaster numbers

+ 12

Coffee Varieties

+35

customers trust us

+ 1 T

Tons of Coffee per Month

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